Chapter 1 Chapter 2 
 Case Study 
 

 
 
 Apple VS Samsung 
 
 
 Two of the main competitorsin the mobile phone industry are Apple Inc. and Samsung Electronics ltd.
Both companies have made amazing technological breakthroughs im mobile technology and have been hugely 
responsible for where mobile phones are today.  The companies have filed many lawsuits against eachother
for things like stealing design. What I want to know is which of the two rivals make a better mobile phone?
Also who do I think contributes more to making mobile phones better? I've used the case study of the Apple 
iPhone 5 Vs the Samsung Galaxy S III.





 Apple iPhone 5 
 Samsung Galaxy S III 



 7.6mm thick 
 8.6mm thick 



 Metal Casing (Aluminium) 
 Plastic Casing 



 Non-Removable battery 
 Removable battery 



 Scratch Prone 
 Flimsy ultra-thin covering 



 58mm wide 
 71mm wide 



 4 Inch Screen 
 4.8 inch screen 



 1,136x640 resolution 
 1,280x720 resolution 



 1086 A6 Processor 
 Quadcore 1.4 GHz processor 



 Apple IOS 6 
 Android 4.0 icecream sandwhich 



 No Micro SD 
 Micro SD 



 Micro Sim 
 Micro Sim 

 

 1 GB RAM 
 1 GB RAm 



 8mp Camera 
 8mp Camera 



 Apple 8pin connector 
 Micro USB 



 LED Flash 
 LED Flash 



 HD video camera 
 1080p HD Video Camera 



 1440 MAH Battery  
 2100 MAH Battery 



 Apple Maps (Out of date, Inacurate) 
 Google Maps 

 





 In Conclusion the battle between the Apple iPhone 5 and the Galaxy
S III is a close one. The Galaxy S III is more flexible with expandable
memory, Micro USB and less rigid settings. The iPhone on the other hand
feels much better and has a better screen design for those who don't have
giant hands. In the end I would go for the Samsung because the battery
is much better and Android isn't as stiff and rigid as IOS.